Moving away from founder-led sales to company-wide sales.


CIL had a particular challenge when they realised many of their senior salespeople had learned their sales skills in other organisations.

If they were going to spread sales and client activity capability through the company,  CIL needed to introduce a proper basis for training.

“When we started working with SBR, 80% of sales was coming through the 4 older partners. 5 years later, 80% of our sales are coming through people that were not in the original 80%.” – Sebastian Chambers, Managing Director.

View Sebastian’s Testimonial below.

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