In order to achieve their ambitious global growth targets, Analysys Mason sought to ramp-up their proactive business development activities.
A common language has facilitated closer co-operation in winning projects and enabled better management of sales pipelines.
“As a result of some of the methods that have been introduced, we have uncovered and converted new opportunities and increased our sales activity. SBR created a common language with which to discuss and facilitate sales within our business. Wins such as a €300,000 contract and a €200,000 contract could have been lost but were not.” – Fiona Glennon, Board Director