Twenty-one years into a sales career that has involved successfully selling in complex environments, leading sales teams and developing organisations in the US and across Europe, Alan is passionate about continuing to hone and develop the habits of a high performer in himself and in others.

As Senior Partner, he works closely with his clients to ensure that they have the right habits, tools and processes to drive revenues, increase productivity and develop high performance sales cultures.

Prior to joining SBR Consulting, Alan spent 14 years working in sales and sales leadership positions and was recognised as a finalist in the National Sales Awards for Sales Trainer of the Year.

Now in his tenth year of working with SBR Consulting he specialises in winning business and designing, delivering and embedding sales and business development programmes within IT, professional services and consulting organisations.

Specific areas of specialism include:

  • Client Relationship Management
  • Sales Effectiveness
  • Account Development
  • Servie Delivery
  • Sales Leadership
  • Performance Coaching
  • Complex deal management
  • Consultative/solution sales technique


Ba (hons) History Bristol University PgDIP Marketing Bristol Business School PRINCE2


A keen guitarist and sportsman who enjoys nothing more than time with his young family.

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